{"id":731,"date":"2020-06-11T20:05:57","date_gmt":"2020-06-11T18:05:57","guid":{"rendered":"https:\/\/www.solich-consulting.de\/blog\/"},"modified":"2020-10-29T11:37:30","modified_gmt":"2020-10-29T10:37:30","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.solich-consulting.de\/en\/blog\/","title":{"rendered":"BLOG"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space height=&#8221;44px&#8221;][vc_column_text]<\/p>\n<h1 class=\"p1\">BLOG<\/h1>\n<p>[\/vc_column_text]\t\t\n\t\t\t\t\t\t\t<div class=\"blog-section\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-md-12\">\n\t\t\t\t\t\t\t<dl class=\"ws_dropdown \"><dt data-value=\"all\">Alle\n\t\t\t\t<span class=\"ws_close\">\n                <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\">\n                <title>triangle-down<\/title>\n                <path d=\"M5 6h10l-5 9-5-9z\"><\/path>\n                <\/svg>\n                <\/span>\n\t\t <\/dt><dd><ul><li data-value=\"all\">Alle<\/li><li data-value=\"15\">Brands<\/li><li data-value=\"6\">General<\/li><\/ul><\/dd><\/dl><select name=\"blog_category\" id=\"blog_category\" style=\"display:none\" ><option   value=\"all\">Alle<\/option><option   value=\"15\">Brands<\/option><option   value=\"6\">General<\/option><\/select>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"blog_wrapper\">\n\t\t\t\n\n\t\t\n\n            <div class=\"blog row\">\n                                        <div class=\"col-sm-6 col-md-4\">\n    \t\t\t\t\t\t<div class=\"news-item\">\n                                <div class=\"news-item-data d-flex\">\n                                    <div class=\"blog-post-date\">21.July 2020<\/div>\n                                    <div class=\"blog-post-cat\">\n                                        <a href=\"https:\/\/www.solich-consulting.de\/en\/category\/brands\/\" rel=\"category tag\">Brands<\/a>                                    <\/div>\n                                <\/div>\n\n                                <div class=\"news-item-info\"><h3><a href=\"https:\/\/www.solich-consulting.de\/en\/sales-excellence-systematically-and-holistically-to-the-goal\/\">Sales Excellence - Systematically and holistically to the goal!<\/a><\/h3><img decoding=\"async\" src=\"https:\/\/www.solich-consulting.de\/wp-content\/uploads\/2020\/10\/thump_diagr_sales_ex_EN_0.jpg\" alt=\"Sales Excellence - Systematically and holistically to the goal!\" width=\"479\" height=\"319\">The correct application of the Sales Excellence content promises a sustainable increase in professionalism in sales with a holistic effect... <a href=\"https:\/\/www.solich-consulting.de\/en\/sales-excellence-systematically-and-holistically-to-the-goal\/\" class=\"readmore-txt\">read more<\/a><\/div>                            <\/div>\n                        <\/div>\n                                        <div class=\"col-sm-6 col-md-4\">\n    \t\t\t\t\t\t<div class=\"news-item\">\n                                <div class=\"news-item-data d-flex\">\n                                    <div class=\"blog-post-date\">21.June 2020<\/div>\n                                    <div class=\"blog-post-cat\">\n                                        <a href=\"https:\/\/www.solich-consulting.de\/en\/category\/brands\/\" rel=\"category tag\">Brands<\/a>                                    <\/div>\n                                <\/div>\n\n                                <div class=\"news-item-info\"><h3><a href=\"https:\/\/www.solich-consulting.de\/en\/brand-management-new-things-really-new-or-old-thought-new\/\">Brand management - New things really new? Or old thought new?<\/a><\/h3><img decoding=\"async\" src=\"https:\/\/www.solich-consulting.de\/wp-content\/uploads\/2020\/10\/thump_market_theories_EN_0.jpg\" alt=\"Brand management - New things really new? Or old thought new?\" width=\"479\" height=\"319\">A call for reflection and prudence with a tribute to our thought leaders.\r\nNot everything that constantly comes up on... <a href=\"https:\/\/www.solich-consulting.de\/en\/brand-management-new-things-really-new-or-old-thought-new\/\" class=\"readmore-txt\">read more<\/a><\/div>                            <\/div>\n                        <\/div>\n                                        <div class=\"col-sm-6 col-md-4\">\n    \t\t\t\t\t\t<div class=\"news-item\">\n                                <div class=\"news-item-data d-flex\">\n                                    <div class=\"blog-post-date\">24.May 2020<\/div>\n                                    <div class=\"blog-post-cat\">\n                                        <a href=\"https:\/\/www.solich-consulting.de\/en\/category\/brands\/\" rel=\"category tag\">Brands<\/a>                                    <\/div>\n                                <\/div>\n\n                                <div class=\"news-item-info\"><h3><a href=\"https:\/\/www.solich-consulting.de\/en\/objectives-of-brand-strategies\/\">Objectives of brand strategies<\/a><\/h3><img decoding=\"async\" src=\"https:\/\/www.solich-consulting.de\/wp-content\/uploads\/2020\/10\/thump_behavioural_EN_0.jpg\" alt=\"Objectives of brand strategies\" width=\"479\" height=\"319\">Since I reject a derivation of the goals of brand strategies according to the brand functions due to the more... <a href=\"https:\/\/www.solich-consulting.de\/en\/objectives-of-brand-strategies\/\" class=\"readmore-txt\">read more<\/a><\/div>                            <\/div>\n                        <\/div>\n                                        <div class=\"col-sm-6 col-md-4\">\n    \t\t\t\t\t\t<div class=\"news-item\">\n                                <div class=\"news-item-data d-flex\">\n                                    <div class=\"blog-post-date\">24.April 2020<\/div>\n                                    <div class=\"blog-post-cat\">\n                                        <a href=\"https:\/\/www.solich-consulting.de\/en\/category\/brands\/\" rel=\"category tag\">Brands<\/a>                                    <\/div>\n                                <\/div>\n\n                                <div class=\"news-item-info\"><h3><a href=\"https:\/\/www.solich-consulting.de\/en\/branding-strategies\/\">Branding strategies<\/a><\/h3><img decoding=\"async\" src=\"https:\/\/www.solich-consulting.de\/wp-content\/uploads\/2020\/10\/thump_brand_strategies_EN_0.jpg\" alt=\"Branding strategies\" width=\"479\" height=\"319\">Overview of brand strategies.\r\nWith the contribution \"Significance of brands\" it was stated that companies have to refine and deepen... <a href=\"https:\/\/www.solich-consulting.de\/en\/branding-strategies\/\" class=\"readmore-txt\">read more<\/a><\/div>                            <\/div>\n                        <\/div>\n                                        <div class=\"col-sm-6 col-md-4\">\n    \t\t\t\t\t\t<div class=\"news-item\">\n                                <div class=\"news-item-data d-flex\">\n                                    <div class=\"blog-post-date\">23.April 2020<\/div>\n                                    <div class=\"blog-post-cat\">\n                                        <a href=\"https:\/\/www.solich-consulting.de\/en\/category\/brands\/\" rel=\"category tag\">Brands<\/a>                                    <\/div>\n                                <\/div>\n\n                                <div class=\"news-item-info\"><h3><a href=\"https:\/\/www.solich-consulting.de\/en\/importance-of-brands\/\">Importance of brands<\/a><\/h3><img decoding=\"async\" src=\"https:\/\/www.solich-consulting.de\/wp-content\/uploads\/2020\/04\/vorschau_bedeutung_von_marken.jpg\" alt=\"Importance of brands\" width=\"479\" height=\"319\">Companies are subject to constant change. If we look at the past decades, markets have become narrower, i.e. fragmented... <a href=\"https:\/\/www.solich-consulting.de\/en\/importance-of-brands\/\" class=\"readmore-txt\">read more<\/a><\/div>                            <\/div>\n                        <\/div>\n                            <\/div>\n            \t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t    \t\t<div class=\"js_more_blog\"\n\t\t\tdata-cat_slug=\"\"\n\t\t\tdata-per_page=\"6\"\n\t\t\tdata-page=\"1\"\n\t\t\t>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;44px&#8221;][vc_column_text] BLOG [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-731","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BLOG &#8211; 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